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Greenwashing and Doublespeak in Wisconsin Highway Plan

The price tag for the Wisconsin Department of Transportation two-decade, three-phase plan for the reconstruction of the Verona Road and West Beltline interchange in Madison , Wis. , has risen to $500 million.

A presidential executive order requires that environmental justice concerns be addressed when using federal funds; and there are environmental justice concerns: the DOT plan calls for increased air pollution that will put an already at risk neighborhood even more at risk, ignores key air pollutants, and does not require air monitoring or a health impact study.

What right to clean air and moderate noise pollution does the poorest neighborhood in Madison have? Apparently none.

By taking a greenwashing approach to its environmental justice mandate, the Wisconsin Dept of Transportation makes it abundantly clear that local residents may have a say over a pedestrian path here or there (and get a free meal at meetings), but have no say in the health impacts caused by greater pollution and higher noise levels over the coming decades.

By a torturous path of doublespeak, the Wisconsin Department of Transportation has stated that the predicted air pollution increases are acceptable and will not negatively impact residents in the Allied and Dunn’s Marsh neighborhoods adjacent to Verona Road .

For details on the problems with the plan, see MEJO’s Dec 17, 2010 comments on the Department’s draft environmental impact study here: MEJO Comments on WisDOT SDEIS 12-17-10

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